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Sorghum Turns to Tech Marketing During COVID-19

Photo:Shannon Gray/AlphaMediaAmarillo

Trade has been a big topic of conversation surrounding agriculture for the last couple of years, with implementation of USMCA, the Japan-U.S. trade deal and the Phase One agreement with China.

Typically, planting and harvest seasons are peak times for international buyers to visit farms in Texas – to see how those commodities are grown and the quality of those products. But, with COVID-19 looming over our heads, international travel has been banned. How do farmers market those commodities overseas if buyers cannot physically be present?

Shelee Padgett of the National Sorghum Producers says technology is filling that gap.


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