Promoting U.S. Beef In Asia

With about one-fifth of the world’s population, China is a very important export destination for a lot of U.S. ag and food products. One product that still has a ways to go in growing its share of the Chinese market is U.S. beef, which made its return to China last August following a 14-year absence.

Texas rancher Kelley Sullivan, who participated in a recent beef promotion tour in China, told me that elevating sales of beef in that market may require doing some teaching:

Sullivan went to China as part of a U.S. Meat Export Federation delegation that also visited Japan. She was a guest on our ag program this morning, and you can hear the full conversation here:





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