NHL Sells Naming Rights To Four Divisions
January 5, 2021 12:11PM CST
DALLAS, TX – SEPTEMBER 18: Miro Heiskanen #4 of the Dallas Stars skates the puck against the St. Louis Blues during a preseason game at American Airlines Center on September 18, 2018 in Dallas, Texas. (Photo by Ronald Martinez/Getty Images)
The NHL is creating new ways to generate revenue as the 56-game season approaches.
The league has sold naming rights to each of its four new divisions, which have been realigned due to COVID-19 and travel concerns.
The divisions will be known as the Scotia NHL North Division, Honda NHL West Division, Discover NHL Central Division, and MassMutual NHL East Division.
It will be a one-year deal according to ESPN. The NHL also previously announced it would allow advertisements on player helmets in another effort to create revenue for teams.
The league has suffered huge revenue shortfalls over the last year due to the ongoing pandemic.
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