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Millennials Are Using Loaner Rings To Get Married

Millennials are ditching lots of traditions, and that includes engagement rings with large diamonds. This is where the concept of “loaner rings” comes in. A new report from Vox says it’s becoming more popular for couples to choose stones are aren’t diamonds, or to use placeholder engagement rings. In the latter case, a jeweler allows the customer to place a deposit in the $50 to $200 range for a cubic zirconia alternative, so that couples have time to save up for the rock they want, or the ring wearer has time to make a decision on an ideal style. In 2018, Helzberg Diamonds released the “Will You?” ring, a $50 silver band engraved with the phrase, “This is a ring, not the ring.” Purchasing it guarantees the consumer a couple hundred dollars off a diamond engagement ring, whenever he or she is ready to get one. (Jezebel)



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