Local Company Selected To Show At New York Toy Fair

Amarillo-based toy company Snap Swaps® has been given the exclusive honor of showcasing at the upcoming New York Toy Fair February 16th-19th.

Snap Swaps® engages children by encouraging them to interact with each other instead of turning to their phones or other electronic devices. Kids collect Snap Swaps® pieces to create bracelets that reflect their individual personalities that can also be swapped out with friends.

The company’s founders Kristen Jameson of Canyon and Shaun Greene of White Deer plan to use the opportunity to learn from the best-of-the-best in the toy industry while representing the spirit of the Texas Panhandle.