Cal Farley’s Boys Ranch Unveils New Brand And Logo

Cal Farley’s Boys Ranch unveiled a new brand and logo during their Boots N; Bling 80th Anniversary Celebration.

The new logo was a project two years in the making that represents a union of Boys Ranch past, present, and future.

“Our new brand image reflects our focus on Boys Ranch and providing the very best care available at our historic campus,” said Dan Adams, Boys Ranch president, and CEO. “This logo echoes our past and looks to a very exciting future for Boys Ranch.”

The final design, a bold blue ‘BR’ brand featuring a shooting yellow star, which pays homage to 80 years of history and more than 12,000 lives positively changed at Boys Ranch.