Amarillo Tourism

A man sits on a nearly empty Waikiki Beach in Honolulu, Friday, Oct. 2, 2020. After a summer marked by a surge of coronavirus cases in Hawaii, officials plan to reboot the tourism based economy later this month despite concerns about the state’s pre-travel testing program. (AP Photo/Caleb Jones)

The Amarillo Convention & Visitors Bureau feels now is the time to take advantage of highway traffic.

There are thousands of vehicles traveling north, south, east, and west on I-40 and 287 through Amarillo and there is no shortage of potential revenue.

Kashion Smith, Director of the amarillo Convention and Visitors Bureau, says they’re putting together packages that link the attractions and restaurants with the hotels and offer discounts gift cards things like that to the guests

They are looking to extend the the number of night stays in the city beyond one night